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I like dogs.

It started with dogs. Now it's a hat for anything worth saying out loud. Pick yours — or write your own.

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The one that started it. Soft-washed cotton, low profile, Times New Roman stitch.

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The growing list
The Index

One hat, one honest statement. We're working through everything worth wearing on your head — tell us what's missing.

07 live · more in the workshop Suggest the next one +
Out in the world
Worn by good company

Trails, gas stations, gardens and city walks. Shot on real heads, real dogs, real weather.

Wear what
you actually
like.

True things

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